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It would have looked like just an ordinary shipment of tobacco from Europe to Ukraine, which has one of the worlds highest rates of smoking, if not for a few details that just didnt add up

Please share with me your favorite examples of bad corporate backed cause efforts so Ill have more fodder to share the next time a reporter inevitably asks me What is the worst piece of cause marketing youve come across? And if youd like insights into the components of strong corporate-backed cause efforts, take a look at our 15 year collection of Halo Award-winning campaigns.

Technical growth in e-cigarette and vape - The perception of e-cigarettes being limited-risk products is one explanation for this

Third-party lab testing of samples provides an additional layer of verification for critical specifications